Rome welcomes DAB Birthday Party
Our journey to celebrate DAB 50 years made its latest stop at Cinecittà World (Rome), a movie-themed amusement park, on May, Tuesday 27th.
With 80 installers attending, the day was all about creating an engaging experience, blending technology, challenges, and entertainment. After an opening speech, guests were invited to take part in a series of hands-on activities, including live product demonstrations and timed EsyBox Max assembly challenges. One of the most entertaining moments of the day was a race with remote-controlled cars on a fully branded track, offering a fun and unexpected twist to the technical focus.
The event continued with a comedy performance by Paolo Migone, a well-known Italian comedian and television personality. To conclude the day, all participants took part in a final EsyBox Mini assembly competition: winners were awarded on stage, and the event wrapped up with a cheerful farewell.

As with every stop on this global tour, the Rome event was an opportunity to strengthen the connection with our community.
Stay tuned for more highlights and don’t miss the next chapters of our anniversary tour as we continue to celebrate around the world