From 1975 to today: 50 years of innovation.
DAB was founded in 1975. It marked the beginning of a long journey, shaped by continuous change and unwavering growth.
The Beginning
The DAB brand is born. It's the start of a long journey of growth.
1996
Going Global
DAB becomes part of the most important multinational group in the pump sector, while maintaining strategic and operational independence over its business.
1998-2009
Acquisitions
DAB completes the acquisition of several new brands, expanding its know-how and expertise.
2013
The Origins of Ergonomic Technology
EsyBox paves the way for a new and highly successful product line: the first fully integrated electronic pressurization system with no external components.
2015
DAB Anniversary
DAB celebrates 40 years of innovation and experience in the industry.
2018
The Evosta Range Is Born
Evosta circulators feature wet rotor technology — a new, more reliable solution offering improved performance.
2019
The DConnect Digital Revolution
DConnect is the remote monitoring and control system for installations, marking the beginning of a new era of services for all users.
2020
EsyBox Max: Line Up to the Future
EsyBox evolves into a full product line: EsyBox Line. Modularity and integrated communication systems are its key strengths, ensuring success across a wide range of applications.
2023
DAB LIVE!
DAB LIVE is the app designed for homeowners, enabling full control of energy consumption and system performance.
2025:
50 Years of DAB
50 years marked by our commitment to making water management easier and promoting responsible growth focused on environmental care and people’s well-being.
Inspiration& Visual Integration
The DAB 50th-anniversary logo is inspired by the company's history, people, and water's vital role. Its fluid design reflects movement and importance.
For visual continuity, it uses DAB's color palette (especially the "D Green" with water tones) and consistent typography.
The original company logo anchors the celebratory design.
Key Elements & Meaning
The central "50" flows like time and water, connecting past and present for continuity and growth. This numeric embrace signifies an endless cycle of progress. A stylized water droplet represents DAB's core mission.
The color palette, blending corporate hues with blues, reinforces the brand's identity and purpose, creating a visual story of commitment and fluid innovation.
Creative Process
The phrase "Years of" amplifies the logo's meaning by telling the stories of contributors, current employees, and overcome challenges. It's a collective narrative celebrating DAB's success, honoring the past, celebrating the present, and inspiring the future.
The creative process began with 3 distinct concepts, leading to one prevailing direction. Over 100 variants were then developed, narrowed down to ten, and finally refined into the definitive logo that best represents DAB's 50-year journey and future vision.
